Job Title

SEO & Adwords Specialist

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Job Description

Company Introduction

Our client is a leading player in the gaming industry.

Job Responsibilities and Duties

  • Daily budgeting of digital advertising accounts, including paid search and paid social;
  • Reports on ongoing performance of digital advertising accounts;
  • Build structure, including keywords & ads, for digital advertising accounts;
  • Performs weekly ad checks for quality control and tactical direction;
  • Makes recommendations to Digital Strategist for long-term strategic direction of accounts Create monthly reports for senior management;
  • Review metrics for ongoing performance;
  • Carries out research for potential and current players to determine best applications of tactical efforts;
  • Work with the content team to ensure work is generated correctly;
  • Working with marketing and operations teams to pitch new marketing campaign ideas;
  • Developing landing pages and executing A/B tests;
  • Creating campaigns and trafficking in advertising platforms (Doubleclick Bid Manager,Adwords, Facebook);
  • Optimizing ad campaigns;
  • Monitoring effectiveness of marketing spend and lifetime value of email subscriptions;
  • Testing new ad buying strategies and partners;
  • Drafting, maintaining and interpreting various email acquisition reports and analytics;
  • Researching and learning new ad buying technologies.

Experience

  • Ideally possesses previous experience in a similar role for at least 1 year;
  • Extensive experience working with online advertising (Google Adwords, Facebook ads, etc);

Personal Skills

  • Exceptional understanding of SEO best practices, search engine algorithms and ranking strategies;
  • A strong command of written and spoken English;
  • Excellent verbal and interpersonal communication skills;
  • Be a team player;
  • Be a highly organized person.
Tags: budgeting, Email Marketing, English, Performance Marketing, Reporting, Written and Oral English Communication

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