Broadwing Ltd. are the winners for the Best Social Media Campaign at the Malta eBusiness Awards 2021. Celebrating 10 Years of the most innovative initiatives in the domain of eBusiness for development, and to spread awareness about the role of web-based technologies in addressing social and economic concerns.

The Best Social Media Campaign category seeks to reward the organisation that, in the opinion of the adjudication committee, have managed to nurture an effective online social (community) platform or channel across which online users are able to create, interact, collaborate and share content, whether text, images or video.

Earlier this year, Broadwing Recruitment approached Rocksteady to develop a state-of-the-art website – providing several web enhancements, as well as, designing and developing a bespoke, smart, and flexible digital marketing campaign that would compete with Malta’s already booming employment market, as a memorable contender amongst its many competitors.

Designing and developing a bespoke, smart, and flexible digital marketing campaign.

There is no doubt today that a strong web presence is an essential part of every communications campaign. It is vital that all online media work together to convey the same message and support each other, in order to create the appropriate engagement and momentum needed in this busy marketplace.

Social Media has been one of the biggest game-changers in the market and provides a powerful tool to engage with your target audience, it has also become one of the greatest contributors to SEO. It is crucial to treat each platform as a separate tool and communications need to be tweaked to reflect the nature of the platform and its users.

Broadwing has achieved exponential organic growth in its social media following since its inception in 2018, and consistently reported quarterly growth while maintaining a perfect 5-star rating. The team has continuously and actively onboard new clients and have been able to increase their client base despite the economic downturn caused by the pandemic. This has been accomplished through consistent and targeted organic marketing and the launch of various sub-brands including Muovo, Check My Salary, Find A Job, and HR Talks.

A well-thought-out strategy is crucial to the success of any project and ensures that the business’ objectives are met. This project was positioned between the business’ operational goals and its online marketing strategy.

Rocksteady was able to deliver and execute a strategy based on market research, big data, and business intelligence. From ideation to delivery, the tech-inspired agency fostered CX and digital transformation by producing designer-quality customer journey maps and personas, to deliver insights that matter to the business.

The performance of innovative and entrepreneurial companies plays a vital role in the growth of their respective industries as well as of the Maltese economy as a whole. This year, Broadwing Recruitment has been awarded multiple prestigious awards in pursuit of consistent excellence, while raising the industry standard.

The awards celebrate those who have achieved remarkable results in spite of the numerous challenges experienced by the impact of COVID-19, including Best Social Media Campaign at the eBusiness Awards hosted by Tech.mt earlier this month, as well as Malta’s Best Employer Branding Campaign and Best Recruiting Campaign of the Year at the Malta Digital Communications Awards by the Malta Business Review – growing to become one of the most prestigious and sought-after awards in the industry.

Following an impressive pool of shortlisted nominees and months of careful research and evaluation by some of the most respected individuals in various business industries; Broadwing edged out as the worthy victor, taking home three signature keep-sake trophies, together with the prestigious accredited certificates, holding the right of being honoured as the best in Malta.

We would like to acknowledge and express our gratitude to the Adjudicating Committee and the public who took this opportunity and voted Broadwing Recruitment for the Best Social Media Campaign Award 2021. The eBusiness Awards by Tech.mt is an annual event which seek to recognise and celebrate the best of Maltese talent, ambition, and achievement in multiple categories for our digital ecosystem.