Job Title

Content Marketing Coordinator

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Job Description

Company Introduction

Our client is a leading provider of back up software.

Job Responsibilities and Duties

  • Coordinating the production of blog content with a team of highly skilled freelance writers and our in-house technical editors;
  • Owning the blog post publishing schedule, while coordinating with other team members to determine which topics to be covered, how and when;
  • Increasing targeted traffic to our company educational blogs, building up our reputation as thought leaders and #1 publishers of high-quality IT training content;
  • Continuously improving our “Dojo”-themed content platform in terms of design and functionality, competing with and beating the best online publishers in our industry;
  • Continuously improving the quality of blog content, both existing and new articles, together with a team of highly skilled freelance writers and our in-house technical editor;
  • Optimizing articles for SEO, guided by best practices, while educating our writers on becoming more SEO-aware;
  • Sourcing new writers as required;
  • Day-to-day running of our forums, liaising with other team members to facilitate our community of IT pros and further increasing its size and engagement;
  • Improving and optimizing conversion rates for a variety of content and product offers, with regular testing;
  • Posting new content on our Social Media profiles to increase engagement and followers, while monitoring activity and handling incoming messages/tags from users interacting with us;
  • Handling newsletter update sendouts to our email subscribers.

Experience

  • Minimum of 2 years’ experience in content marketing;
  • Experience working with WordPress and copy editing.

Personal Skills

  • Proven track record in project management;
  • Solid understanding of on-site SEO;
  • Highly organized, possessing effective coordination, time management and interpersonal skills;
  • Affinity with IT and networking/virtualization concepts;
  • Basic image editing skills;
  • HTML/CSS knowledge;
  • Strong analytical skills and experienced Excel user;
  • Excellent written and spoken English.

Career Opportunities

  • Opportunity to develop professional skills working at the forefront of online marketing;
  • Opportunity to work in an international organization targeting a worldwide audience and in a highly competitive industry;
  • Opportunity to work in a highly driven and capable online marketing team.
Tags: Analytical, Blogging, Chartered Institute of Marketing, Data Analysis, English, Microsoft Office, Teamwork, Written and Oral English Communication

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