Building the Broadwing Ltd. Brand

Supported by new technologies, our function as recruitment partners is to bring together employers and career seekers whilst maximising their time, efforts and resources. We assist employees in pursuing their career to fulfil their ambitions, and continuously strive to provide employers with suitable top candidates according to their recruitment requirements.

The Broadwing Brand

Our purpose? We connect top-tier talent with industry-leading employers.

We do this by offering a specialised and personal job-placement service utilising the finest Recruitment CRM software, a cutting-edge website, effective marketing, a highly-specialised team of recruiters and, naturally, our strong brand.

While building the Broadwing brand, we wanted to create something that clearly represents our purpose, our method and our values. The Broadwing brand exhibits our multi-faceted nature; creativity and innovation mixed with compassion and being people-focused. Simultaneously, we move swiftly, efficiently and with great power.

The Broadwing Mission

We value quality and specialisation, focusing our resources on identifying unparalleled, highly-qualified individuals across all of our disciplines. We build and maintain exclusive relationships with our clients and candidates, enabling our team of professionals to identify the most suitable fit.

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We are Ambitious

We are results-oriented and believe that your success is our success

We understand that the right recruitment choices contribute to our clients’ growth

We are experts – our professional know-how of recruitment and HR services is our forte

We are true to our commitments and promise

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We believe in Collaboration

We believe in partnership and building sustainable and trusting relationships

We value and respect the contributions of everyone

We support our customers and colleagues in achieving their goals

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We are Passionate about People

People are our business

We treat everyone with respect

We believe everyone is important and has valuable strengths

We are enthusiastic about matching the right person with the right career opportunity

We understand people and the world of business

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We are Professional

We work and respond efficiently

We deliver what we promise

We are accountable

We understand your goals…they are our goals too

How We Express The Broadwing Values

Broadwing is a specialist provider of complete recruitment solutions guaranteeing efficient and personalised Recruitment, HR Training & Consultancy services with maximum confidentiality. We believe in building meaningful relationships by matching highly-qualified individuals to employers of equally high standards.

Our values form the backbone of the company and guide us through every decision and step forward we take.

CONFIDENTIALITY

SECTOR SPECIALISAION

QUALITY SERVICE

TRANSPARENCY

COMMUNICATION

STRONG RELATIONSHIPS

EMPLOYMENT TRENDS

CONSISTENCY

UNDERSTANDING CLIENTS

INTEGRITY

CORPORATE CULTURE

PROFESSIONALISM

The Maltese Falcon (Peregrine)

The Peregrine Falcon, also known as The Maltese Falcon has a typical wingspan of three and a half feet and can drop into a steep, swift dive that can top 200mph – is synonymous with Malta because of the deed signed with Charles V of Spain when the Knights of St John were granted the Maltese islands in fief, and had to pay a nominal rent of a falcon on All Saints’ day each year.

Today, the return and successful breeding of the peregrine is a good omen indeed, because it is the apex predator in our natural environment. We create brands to protect and ensure the highest care for these magnificent birds of prey, as well as to reintroduce this native species to Malta.

How We Express The Broadwing Brand

The Broadwing Name

The name Broadwing is used to describe a bird of prey that is characterised by a large and wide wingspan. These are commonly known as buzzards but eagles are also included in the same category. Broadwings hunt large prey which they target from above. Thanks to their powerful wings and heavy bodies, these hunters are perfectly designed for soaring and sudden swooping while hunting prey with their robust talons. They are normally found operating across open, rolling countryside or in mountainous regions.

Inspired by the ancient falconry tradition which dates back to the 13th century when the European emperors used to send their best falconers to obtain the most valuable birds of Maltese origin.

Our recruiters, similar to the falconers, are specialised in scanning for the best talent across a vast pool, before – just like the broadwing birds, quickly darting to make the connection between the right skillset and requirements to ensure no great opportunity is missed.

 

Broadwing Recruitment - HR & Job Agency in Malta - Logo Icon

The Broadwing Logo

The regal and mighty bird of prey in flight, swooping down onto its next target. Our logo represents motion, precision, efficiency and great power.

The Broadwing Brand Colours

Broadwing Magenta

We chose Magenta as our primary colour since we wanted something bold and impressive which elicits feelings of innovation and creativity. It represents balance and harmony in all aspects of life, be it, physical, mental, emotional and spiritual. Magenta means movement, change, and transformation; a colour that announces; “I am moving forward. I am growing.”

It is the colour for the ambitious, the compassionate and the proactive.

Broadwing Purple

Like Magenta, the colour Purple represents balance and harmony. Purple is the product of the calming energy of blue mixed with the passion and energy of red. It is a regal colour, often associated with luxury and ambition whilst also being calming and nurturing.

We also see the colour purple in recruitment terminology. The term Purple Squirrel is used to describe an individual or candidate who perfectly fits the mould that a company is trying to fill through their recruitment process.

Employer Branding & Marketing

Facilitating growth through scalable Branding & Marketing. We assist companies with building and maintain healthy reputations which enable them to attract and retain top talent.

We connect top-tier talent with industry leading employers.

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