The Broadwing Brand
Our purpose? We connect top-tier talent with industry-leading employers.
We do this by offering a specialised and personal job-placement service utilising the finest Recruitment CRM software, a cutting-edge website, effective marketing, a highly-specialised team of recruiters and, naturally, our strong brand.
While building the Broadwing brand, we wanted to create something that clearly represents our purpose, our method and our values. The Broadwing brand exhibits our multi-faceted nature; creativity and innovation mixed with compassion and being people-focused. Simultaneously, we move swiftly, efficiently and with great power.
The Broadwing Mission
We value quality and specialisation, focusing our resources on identifying unparalleled, highly-qualified individuals across all of our disciplines. We build and maintain exclusive relationships with our clients and candidates, enabling our team of professionals to identify the most suitable fit.
We are Ambitious
We are results-oriented and believe that your success is our success
We understand that the right recruitment choices contribute to our clients’ growth
We are experts – our professional know-how of recruitment and HR services is our forte
We are true to our commitments and promise
We believe in Collaboration
We believe in partnership and building sustainable and trusting relationships
We value and respect the contributions of everyone
We support our customers and colleagues in achieving their goals
We are Passionate about People
People are our business
We treat everyone with respect
We believe everyone is important and has valuable strengths
We are enthusiastic about matching the right person with the right career opportunity
We understand people and the world of business
We are Professional
We work and respond efficiently
We deliver what we promise
We are accountable
We understand your goals…they are our goals too
How We Express The Broadwing Values
Broadwing is a specialist provider of complete recruitment solutions guaranteeing efficient and personalised Recruitment, HR Training & Consultancy services with maximum confidentiality. We believe in building meaningful relationships by matching highly-qualified individuals to employers of equally high standards.
Our values form the backbone of the company and guide us through every decision and step forward we take.
CONFIDENTIALITY
SECTOR SPECIALISAION
QUALITY SERVICE
TRANSPARENCY
COMMUNICATION
STRONG RELATIONSHIPS
EMPLOYMENT TRENDS
CONSISTENCY
UNDERSTANDING CLIENTS
INTEGRITY
CORPORATE CULTURE
PROFESSIONALISM
The Maltese Falcon (Peregrine)
The Peregrine Falcon, also known as The Maltese Falcon has a typical wingspan of three and a half feet and can drop into a steep, swift dive that can top 200mph – is synonymous with Malta because of the deed signed with Charles V of Spain when the Knights of St John were granted the Maltese islands in fief, and had to pay a nominal rent of a falcon on All Saints’ day each year.
Today, the return and successful breeding of the peregrine is a good omen indeed, because it is the apex predator in our natural environment. We create brands to protect and ensure the highest care for these magnificent birds of prey, as well as to reintroduce this native species to Malta.
How We Express The Broadwing Brand
The Broadwing Name
The name Broadwing is used to describe a bird of prey that is characterised by a large and wide wingspan. These are commonly known as buzzards but eagles are also included in the same category. Broadwings hunt large prey which they target from above. Thanks to their powerful wings and heavy bodies, these hunters are perfectly designed for soaring and sudden swooping while hunting prey with their robust talons. They are normally found operating across open, rolling countryside or in mountainous regions.
Inspired by the ancient falconry tradition which dates back to the 13th century when the European emperors used to send their best falconers to obtain the most valuable birds of Maltese origin.
Our recruiters, similar to the falconers, are specialised in scanning for the best talent across a vast pool, before – just like the broadwing birds, quickly darting to make the connection between the right skillset and requirements to ensure no great opportunity is missed.
The Broadwing Logo
The regal and mighty bird of prey in flight, swooping down onto its next target. Our logo represents motion, precision, efficiency and great power.
The Broadwing Brand Colours
Broadwing Magenta
We chose Magenta as our primary colour since we wanted something bold and impressive which elicits feelings of innovation and creativity. It represents balance and harmony in all aspects of life, be it, physical, mental, emotional and spiritual. Magenta means movement, change, and transformation; a colour that announces; “I am moving forward. I am growing.”
It is the colour for the ambitious, the compassionate and the proactive.
Broadwing Purple
Like Magenta, the colour Purple represents balance and harmony. Purple is the product of the calming energy of blue mixed with the passion and energy of red. It is a regal colour, often associated with luxury and ambition whilst also being calming and nurturing.
We also see the colour purple in recruitment terminology. The term Purple Squirrel is used to describe an individual or candidate who perfectly fits the mould that a company is trying to fill through their recruitment process.
Employer Branding & Marketing
Facilitating growth through scalable Branding & Marketing. We assist companies with building and maintain healthy reputations which enable them to attract and retain top talent.