Job Title

Digital Marketing Executive

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Job Description

Company Introduction

Our client is a leading company in the hospitality, development and construction sectors.

Job Responsibilities and Duties

  • Assist in the formulation of strategies to build a lasting digital connection with consumers;
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.);
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness;
  • Be actively involved in SEO efforts (keyword, image optimization etc.);
  • Prepare online newsletters and promotional emails and organize their distribution through various channels;
  • Provide creative ideas for content marketing and update website;
  • Collaborate with designers to improve user experience;
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.);
  • Acquire insight in online marketing trends and keep strategies up-to-date;
  • Maintain partnerships with media agencies and vendors.

 

Experience

  • Proven experience as Digital Marketing Executive or similar role;
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM;
  • Good knowledge of Google Analytics;
  • Diploma in Digital Marketing or relevant field.

 

Personal Skills

  • Excellent understanding of digital marketing concepts and best practices;
  • Skills and experience in creative content writing;
  • Analytical mindset and critical thinking;
  • Excellent communication and interpersonal skills.
Tags: Adwords, Brand Marketing, Content Writing, digital marketing, Performance Marketing, Social Media

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