Job Title

Digital Marketing Specialist

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Job Description

Company Introduction

Our client is a leading organisation in the gaming industry.

Job Responsibilities and Duties

  • Preparing detailed strategy reports and presenting to senior management and stakeholders;
  • Writing effective SEO content for blogs, websites and social media accounts;
  • Compiling and presenting SEO guidelines;
  • Monitoring and reporting on competitors' keywords and SEO techniques;
  • Filling websites and other content with effective keywords;
  • Writing powerful calls-to-action to convert visitors;
  • Identifying powerful keywords to drive the most valuable traffic;
  • Running PPC (Pay-per-click) campaigns for Social Media and Google Ads;
  • Understanding customer value and utilising strategies to drive quality traffic to the websites;
  • Developing link building strategies;
  • Testing copy, landing pages, and email marketing;
  • Collaborating with brand/design to produce and identify best performing creative for campaigns based on ROI analysis;
  • Setting up a strategy from concept to execution, including SEO project management, budget allocation, setting up KPIs for the market, and deep analysis.

Experience

  • iGaming experience preferred;
  • Experience working in a Digital Marketing Agency;
  • Experience working in a Digital Marketing Agency and online marketing certification (AdWords) will be considered an asset.

Personal Skills

  • Have excellent communication skills in English and Spanish or Portuguese;
  • Good knowledge of HTML, CSS, JavaScript;
  • Understanding and hands on approach on digital marketing;
  • Used to working in a fast-paced multi-branded environment;
  • Excellent communication and interpersonal skills.
Tags: Adwords, Content Writing, CSS, English, HTML, JavaScript, Portuguese, SEO, Social Media, Spanish, Written and Oral English Communication

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