Job Title

Senior BI & Analytics Specialist

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Job Description

Company Introduction

Our client is a master in the field of lead generation.

Job Responsibilities and Duties

  • Answer business questions using data, and providing fact-based responses;
  • Supporting the business’ understanding of digital KPIs and user behaviors;
  • Designing and implementing complex tagging strategies across a large network of websites to enable personalisation, persona profiles identification, and advanced A/B testing;
  • Hands on implementation of analytics accounts including properties, user management, dashboards, views, filters, segments, and reporting;
  • Plan, design and implement data analytics across a portfolio of digital channels and platforms into Google Analytics and other tools;
  • Documentation of detailed tracking requirements to measure with confidence company goals (e.g. online revenue by country, user type, conversion rates, etc.);
  • Recommendations for improved tracking capabilities and infrastructure;
  • Architect client-side "source of truth" such as a Site Analytics and Marketing Intelligence platform or dashboard;
  • Establish standard process for our digital properties to set up, maintain and track data for reach, engagement, performance and other behaviour metrics;
  • Translate business requirements from the digital marketing team into modelling and analytical specifications;
  • Support our A/B experiments and personalisation strategies ensuring data are correct and statistically significant.

Experience

  • At least 5 years hands-on experience with Google Analytics, Google Tag Manager, Clicky, PowerBI, and Data Studio;
  • Mastering Installation & Architecture experience with Google Analytics (360 included);
  • Familiarity and minimum of experience with Adobe Omniture, Marketo, Segment, Data Studio, Target, Monetate, Optimizely, Visual Website Optimizer, Google Optimize, Tableau, and any other analytics & visualization platforms;
  • Familiarity with Adobe Marketing Cloud tools such as: Analytics, Workspace, Ad Hoc Analysis, Report Builder, Data Warehouse, Target, is a plus;
  • Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow, segment users, and group user behaviors.

Personal Skills

  • Able to read/write basic HTML/HTML5 /CSS/JavaScript, other front-end languages (Python, NodeJS, PHP, etc.), and ability to query large databases (SQL);
  • Excellent analytic, quantitative and problem-solving skills with proven ability to deliver actionable insights;
  • Experience reading API documentation and understanding the technical requirements for implementation with other platforms;
  • Ability to explain architecture proposals to non-technical audiences and communicate business value of suggested ideas & plans;
  • Passionate about working in an extremely fast-paced, demanding, and fluid start-up environment as well as a desire to build a company up from an early stage.
Tags: AB Testing, Analytical, APIs, Confidence, Planning

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