Job Title

SEO Manager

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Job Description

Company Introduction

Our client is a leading provider of back up software.

Job Responsibilities and Duties

  • Execute SEO strategy and achieve strong growth on conversions and highly-targeted traffic coming in through organic search;
  • Responsible for planning and executing offsite and on-site optimization of website content as well as the educational blogs we run that attract over 2M unique visitors a year;
  • Work with all departments impacting our SEO to educate, monitor and assist them in ensuring our web properties are optimized and maintained fully to maximize performance;
  • Boost the amount of targeted organic traffic we attract to support our lead generation and content marketing efforts and beating our (SERP) competitors;
  • Increasing conversions and visitors from organic search for company, products blogs and optimizing content to support conversion and content engagement
  • Ensuring our corporate websites and domains perform and are structured according to established SEO best practices, working with internal teams to execute on any updates necessary
  • Educating our webmaster and internal systems developers on technical SEO where needed and supporting them to ensure proper implementation/maintenance
  • Continuously research new content opportunities, with strong focus on product-supporting keywords/themes, working closely with content team as well as SEA specialists
  • Research and recommend new content opportunities for content production team, both for product-related topics (core site and backup educational platform) as well as educational blogs, as part of the content topics calendar
  • Coordinating link-building (and outreach) campaigns to significantly boost DA and rankings for competitive keywords
  • Being constantly aware of how our competitors perform and Google algo changes that impact our SERPs
  • Collaborating with our SEA team to gain insight into SERP performance (including testing) and keyword research
  • Report on SEO performance on a monthly and quarterly basis, focused on delivering actionable analyses
  • Being part of a fast-growing Marketing team, you may be involved in areas outside of your main responsibilities, as needs and/or opportunities arise.

Experience

  • Minimum 5 years' experience in on-site SEO in a competitive industry with a strong background in technical SEO;
  • Strong on UX across different platforms;
  • Experience within or affinity with the IT industry.

Personal Skills

  • Experience working with HTML, CSS, javascript and AJAX;
  • Confident Google Analytics and Search Console user;
  • Goal-driven personality with a strong desire to achieve in a team environment;
  • Strong analytical skills and experienced Excel user;
  • Strong project management and communication skills
  • Highly organized, possessing effective coordination, time management and interpersonal skills;
  • Wide high-level online marketing knowledge beyond SEO specifically;
  • Excellent written and spoken English.
Tags: Blogging, Chartered Institute of Marketing, CIM, Microsoft Office, Organizational, Teamwork, UX, Written and Oral English Communication

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