Brand and Sales Manager

Job Description

Company Introduction

Job Responsibilities and Duties

• Develop and execute robust marketing strategies to enhance brand visibility, sales, and profitability;
• Manage a diverse portfolio of FMCG brands, encompassing food items, confectionery, pet foods, detergents, and household products;
• Conduct consumer research and market analysis to capitalize on emerging opportunities and adapt strategies accordingly;
• Collaborate with cross-functional teams to deploy integrated marketing campaigns and promotions;
• Plan and execute events aligned with promotional calendars and trade channel requirements;
• Monitor competitor activities and industry trends to maintain a competitive market position;
• Analyze shopper behavior to optimize in-store communication methods and tools;
• Ensure consistent brand messaging across all marketing channels;
• Effectively allocate and oversee the marketing budget, monitoring expenditures and ROI;
• Formulate and implement sales strategies that align with company objectives;
• Establish sales targets and quotas for the Sales team;
• Evaluate sales representative performance and provide ongoing coaching;
• Develop lead generation strategies to expand the customer base;
• Manage the conversion of leads into customers throughout the sales pipeline;
• Cultivate and strengthen relationships with key clients and customers;
• Address customer feedback to enhance service delivery;
• Conduct performance reviews and provide continuous sales team coaching;
• Adjust sales strategies based on market trends and competitor activities;
• Ensure alignment between sales and marketing initiatives;
• Utilize analytics tools to track and report sales and marketing performance for informed decision-making.

Experience

• Demonstrate 3-5 years of experience in brand management, sales, or related positions within the FMCG industry;
• Proven ability to develop and execute effective marketing and sales strategies that enhance brand recognition and drive revenue growth;
• Proficient in the MS Office suite and familiar with marketing and sales analytics tools;
• Previous experience in sales or product/brand management is advantageous;
• Fluent in both Maltese and English languages.

Personal Skills

• Demonstrates leadership, organizational, and interpersonal skills;
• Strong analytical capabilities to interpret market data and consumer insights effectively;
• Exceptional communication and interpersonal skills, adept at influencing stakeholders across all organizational levels;
• Strategic thinker known for proactive problem-solving and achieving results;
• Experience in leading cross-functional teams and fostering collaboration across departments;
• Demonstrates ability to work effectively in a fast-paced environment with tight deadlines;
• Passion for consumer goods and a keen interest in market trends and innovations.