Brand Manager

Job Description

Company Introduction

Job Responsibilities and Duties

• Plan, develop, and implement strategic marketing initiatives, including product launches;
• Identify opportunities for growth and innovation, translating insights into impactful brand strategies;
• Drive product sales through active market presence, including visits to hospitals, clinics, pharmacies, and other healthcare outlets, while working closely with the sales team;
• Build and maintain strong relationships with clients, healthcare professionals, Key Opinion Leaders, and suppliers locally and internationally;
• Provide education to healthcare providers on product benefits through regular visits, training sessions, and promotional or educational events;
• Develop and maintain an in-depth scientific understanding of assigned products and competitor offerings;
• Represent the brand at local and international events, conferences, and exhibitions;
• Achieve sales and profitability targets by executing effective brand and commercial strategies;
• Prepare client proposals and pricing structures in line with company policies and guidelines;
• Track performance through data analysis and reporting to measure outcomes and identify areas for improvement;
• Monitor market trends, industry shifts, and competitor activity to adapt and refine brand positioning;
• Lead brand campaigns that enhance visibility and strengthen overall brand identity.

Experience

• Have a background in medical or healthcare fields;
• Previous experience in a comparable role is considered an advantage;
• Bachelor’s degree in Pharmacy, Marketing, or a related scientific discipline;
• Holder of a valid driving licence.

Personal Skills

• Strong creative thinking skills with the ability to collaborate effectively across teams and functions;
• Excellent verbal and written communication abilities;
• Well-organised with strong time management capabilities.