Digital Acquisition Specialist

Job Description

Company Introduction

Job Responsibilities and Duties

• Plan, implement, and optimise paid media campaigns across multiple digital platforms, including Google Ads (Search, Display, Shopping, and YouTube);
• Manage and monitor paid advertising campaigns across social media platforms such as Meta, LinkedIn, TikTok, and other relevant channels;
• Oversee advertising budgets and ensure campaigns deliver strong return on investment (ROI) and return on ad spend (ROAS);
• Conduct A/B testing on advertisements, audience targeting, and landing pages to improve campaign performance;
• Analyse campaign performance using key metrics such as CPA, CPL, ROAS, and CTR, and prepare regular performance reports;
• Identify and test new digital acquisition channels to drive user growth and engagement;
• Develop and implement experimentation frameworks to support rapid testing, iteration, and performance optimisation;
• Optimise conversion funnels across acquisition, activation, retention, revenue, and referral stages;
• Implement and manage automation processes for marketing activities using no-code or low-code tools;
• Collaborate with product, data, and content teams to align marketing strategies and growth initiatives;
• Monitor emerging trends, technologies, and tools in digital marketing and growth strategies.

Experience

• Bachelor’s or Master’s degree in Digital Marketing, Business, Computer Science, or a related field;
• Minimum of 3 years’ experience in digital marketing, with a strong focus on paid media and growth acquisition strategies;
• Experience managing advertising campaigns with significant monthly budgets will be considered an asset;
• Proficiency in major advertising platforms such as Google Ads and Meta Ads Manager;
• Familiarity with analytics and tracking tools such as Google Analytics 4, Google Tag Manager, pixels, and event tracking;
• Good understanding of conversion rate optimisation (CRO) practices and digital marketing analytics;
• Experience using automation or growth tools such as Zapier, Make, or similar platforms will be considered advantageous.

Personal Skills

• Results-oriented mindset with a strong focus on performance and continuous optimisation;
• Creative and strategic thinker with the ability to identify innovative growth opportunities;
• Highly organised and capable of managing priorities in a fast-paced environment;
• Strong analytical skills with the ability to interpret data and translate insights into actions;
• Excellent interpersonal skills and ability to collaborate effectively within cross-functional and multicultural teams;
• Excellent command of English, both written and spoken; proficiency in French will be considered an asset.