Digital Marketing Executive (Full-time or Reduced hours)

Job Description

Company Introduction

Job Responsibilities and Duties

• Plan and execute digital marketing campaigns to drive website traffic, engagement, and conversions;
• Contribute to SEO strategies to enhance search engine rankings and online visibility;
• Manage paid advertising campaigns across platforms such as Google Ads, Facebook, and other digital channels, targeting both local and international audiences;
• Optimize campaigns through keyword research, ad testing, and budget management to meet marketing objectives;
• Track, measure, and evaluate campaign performance using analytics tools, providing actionable insights;
• Keep up to date with digital marketing trends and integrate best practices into strategies;
• Support link-building initiatives to strengthen the company’s online presence;
• Create and publish engaging content across social media channels, maintaining consistent brand voice and messaging;
• Manage social media interactions, including responding to messages and comments in a professional and timely manner;
• Prepare performance reports to assess the effectiveness of campaigns and strategies;
• Oversee the upkeep and updates of the company website;
• Provide support for ad hoc marketing projects and related tasks.

Experience

• Background in digital marketing with exposure to SEO, PPC, and social media management;
• Strong analytical mindset with proficiency in using web analytics tools.

Personal Skills

• Outstanding written and verbal communication abilities;
• Creative, proactive, and driven to achieve measurable results.