Digital Marketing Specialist

Job Description

Company Introduction

Job Responsibilities and Duties

• Curate and schedule engaging content that aligns with the Company's branding guidelines across social media platforms;
• Engage with followers by responding to comments and messages on social media;
• Develop, manage, and execute email marketing campaigns using tools like Mailchimp and ActiveCampaign;
• Maintain and update email subscriber lists, ensuring they are accurate and relevant;
• Track and analyze email campaign performance to measure effectiveness and improve future efforts;
• Utilize research tools to monitor keywords and search trends, optimizing website content accordingly;
• Curate, schedule, and optimize blog content to enhance website engagement and SEO performance;
• Monitor blog and landing page performance to assess and improve user engagement;
• Track website performance and rankings for targeted keywords on the Company's site;
• Design and create visual media (graphics, images, and videos) using tools such as Canva and Photoshop, adhering to the Company's branding guidelines;
• Plan and schedule content consistently across digital channels to ensure brand consistency;
• Assist with the coordination and logistics of both internal and external marketing events;
• Manage promotional materials and bookings related to marketing campaigns and events;
• Collaborate with the team to develop and implement campaign strategies aligned with the Company's objectives;
• Support lead generation efforts across the Company and follow up as necessary;
• Stay up to date with industry trends and best practices to inform future marketing activities;
• Maintain regular timesheets and ensure accurate input of working hours;
• Track and update the yearly marketing budget, ensuring expenses align with set goals;
• Provide administrative support to directors and management with day-to-day tasks;
• Organize and maintain content and media files for easy internal access and compliance purposes;
• Collaborate with various departments to ensure marketing efforts align with overall organizational goals;
• Serve as the primary point of contact for external marketing-related activities.

Experience

• Hold a recognized diploma or certification in Marketing;
• Possess a minimum of 2 years’ experience in managing digital marketing activities in a similar role;
• Proficiency in digital marketing tools and platforms;
• Strong understanding of SEO principles and website optimization techniques;
• Experience with graphic design tools such as Canva, Photoshop, or similar software;
• Familiarity with WordPress or similar content management systems;
• Ability to proactively manage leads and ensure timely follow-up actions;
• In-depth knowledge of digital marketing strategies and best practices.

Personal Skills

• A proactive and positive mindset with a strong sense of ownership, ensuring tasks are completed efficiently and effectively;
• Analytical and results-driven, with the ability to measure and optimize marketing strategies based on data;
• Ability to track and interpret key metrics to inform strategic decisions;
• Strong leadership and organizational skills, with the ability to manage projects and collaborate with cross-functional teams;
• Excellent written communication skills, with experience creating engaging content for blogs, posts, and other digital platforms;
• Self-motivated, with the ability to work independently and as part of a team.