Job Description
Company Introduction
Our client is an international operator in the hospitality industry.
Job Responsibilities and Duties
- Help place the company's brand in targeted media outlets to increase the awareness and likeability;
- Assist in the development of the annual PR strategy and subsequent implementation;
- Select and combine all brand-relevant communication measures, such as classic (lifestyle) PR, brand ambassador & blogger relations, new media and influencers;
- Plan and manage the brand by storytelling the company's lifestyle premium brand in close cooperation with the PR agencies and the marketing team;
- Create and be responsible for press releases, B2C and B2B as well as national and international, in cooperation with the PR agencies;
- Take care of interview requests and be the main contact person for our PR agencies in Europe;
- Organize regular (local) PR events in the hotels and workspaces;
- Be responsible for the award submissions including the preparation of the corresponding documents;
- Take care of the development and expansion of brand and media cooperations (local and national);
- Create monthly reports and press clipping reports in coordination with PR agencies;
- Responsible for handling and organizing influencer inquiries in cooperation with PR agencies and reservations.
Experience
- Hold a degree in hotel management/marketing/communication or a similar qualification;
- Have experience in a similar position;
- Good knowledge of PR, experience with lifestyle brands as well as with storytelling and influencers;
- Excellent and secure knowledge of MS Office as well as basic knowledge of various CMS systems and design programs;
- Have experience in working with external service providers;
- Excellent command of written and spoken German and English.
Personal Skills
- Have a high creative sensitivity and confidence (text and images), as well as a feel for lifestyle brands and their further development;
- Be able to question processes;
- Be creative and have an interest in the latest trends;
- Be committed and willing to work;
- Have a hands-on mentality.