Head of Inbound Marketing

Job Description

Company Introduction

Job Responsibilities and Duties

• Responsible for directing and inspiring your team of SEO and content marketing specialists to build and execute an industry-leading inbound marketing strategy;
• Develop and implement strategies to increase readership and reach of produced content;
• Increase conversions on content offers and sales-ready leads delivered through nurturing campaigns;
• Support and lead SEO efforts to ensure content quality and relevancy is the best it can be, while enabling solid SERP, traffic and conversion performance from organic search;
• Research and analyse content consumption, audiences and competing content publishers;
• Design and optimise email-based nurturing streams on our marketing automation platform, collaborating with our in-house email marketing and automation specialists;
• Seek and capitalise on opportunities found to optimise processes in content production as well as campaigns;
• Provide guidance and mentoring to develop team members’ skills and improve their performance;
• Design and improve tracking and reporting capabilities with the inbound marketing team.

Experience

• At least 5 years' experience managing teams of marketing specialists and managers;
• A minimum of 5 years' experience in SEO and content marketing;
• Experience using Sales CRM platforms such as Salesforce and SugarCRM;
• Experience in Social Media strategy, in developing marketing automation programs, for lead nurturing and scoring will be considered an asset.

Personal Skills

• Excellent written and spoken English;
• Strong project management and communication skills;
• Goal-driven personality with a strong desire to achieve in a team environment;
• Good knowledge in building communities through the use of forums and membership or subscription-based content platforms;
• Strong analytical skills and experienced Excel user;
• Bridge-builder and strong collaborator with internal teams;
• Highly organised, possessing effective coordination, time management and interpersonal skills.