Marketing Executive

Job Description

Company Introduction

Job Responsibilities and Duties

• Develop and produce engaging visual and multimedia content, including photography, video, and graphic design, for use across all brand platforms and media.
• Design, execute, and oversee integrated marketing campaigns across both digital (social media, websites, email) and traditional (TV, print, events, on-site) channels, ensuring alignment with the Company's strategic goals;
• Track and assess the performance of marketing initiatives, delivering actionable insights and suggestions for continuous improvement;
• Maintain and manage content calendars for websites and social platforms, ensuring a steady stream of creative and relevant content;
• Ensure brand consistency in messaging and visuals across all touchpoints, including the Company's properties, such as digital screens, noticeboards, signage, and internal communications;
• Build and maintain strong working relationships with the operational team, while coordinating closely with the central marketing team to ensure smooth execution of marketing plans;
• Collaborate with external partners and influencers to boost brand visibility and expand audience reach;
• Proactively manage community engagement by responding to followers and encouraging interaction across social media and other customer-facing platforms.

Experience

• A Bachelor's degree in Marketing, Business Administration, Visual Arts, or a related discipline;
• Supplementary certifications or courses in marketing are considered a valuable asset;
• Ideally, a minimum of 3 years’ experience in a comparable marketing or communications role;
• Comfortable using marketing platforms and tools, such as WordPress, social media schedulers, and project/task management systems;
• Knowledge of graphic design and experience with tools like Canva or Adobe Creative Suite would be advantageous.

Personal Skills

• A strong blend of analytical thinking and creativity, with the ability to turn data into actionable insights;
• Outstanding verbal and written communication skills, paired with a confident and collaborative approach;
• Well-organised, with strong coordination skills and the ability to juggle multiple priorities;
• Capable of working both autonomously and collaboratively in a dynamic, fast-paced environment;
• Self-driven, proactive, and committed to delivering high-quality results.