Wine Sales Consultant

Job Description

Company Introduction

Job Responsibilities and Duties

• Actively engage with customers, offering friendly and knowledgeable recommendations based on taste, food pairings, and budget;
• Build strong relationships with new and returning customers, fostering trust and loyalty through exceptional service;
• Educate customers on wine types, grape varietals, vintages, and industry trends in an approachable and engaging way;
• Upsell and cross-sell wines, including premium selections, accessories, and related products;
• Support department goals by achieving sales targets and promoting featured or seasonal items;
• Maintain attractive and organized wine displays that reflect the company’s visual and brand standards in hotels, dining areas, and restaurants for special occasions;
• Assist with seasonal resets, promotional displays, and special features to drive customer interest;
• Stay informed on current wine trends and developments within the industry;
• Participate in tastings, trainings, and visits to continuously enhance product knowledge;
• Share insights with team members to elevate overall department expertise;
• Assist with the set-up and execution of company wine festivals and special events;
• Support team members in engaging with customers during events;
• Provide feedback on customer preferences and product opportunities to department leadership.

Experience

• Possession of a WSET Level 3 Diploma or similar wine certification is advantageous;
• Previous experience in wine sales, hospitality, or customer service is desirable;
• Basic knowledge of wine regions, varietals, and food pairings; formal training or certifications are a plus.

Personal Skills

• Genuine passion for wine and eagerness to share expertise with customers;
• Strong verbal communication, active listening, and interpersonal skills;
• Professional and approachable, able to engage confidently with clients at all levels, including senior management and hospitality staff;
• Detail-oriented and able to perform efficiently in a fast-moving, dynamic environment.