Brand Manager

Job Description

Company Introduction

Job Responsibilities and Duties

• Analyse and understand consumer behaviour to effectively target the intended audience;
• Strengthen brand identity and enhance overall market perception;
• Manage budgets efficiently while forecasting sales trends and evaluating performance metrics (KPIs and KRAs);
• Drive product sales by collaborating closely with the sales team and engaging in field activities as a brand ambassador;
• Lead cross-functional initiatives, working alongside marketing, sales, and legal teams to execute impactful brand campaigns;
• Conduct market research to identify new opportunities and inform strategic planning;
• Ensure alignment with financial plans, cost estimates, and performance benchmarks;
• Track and evaluate campaign performance with detailed reporting on outcomes against KPIs and KRAs;
• Plan and coordinate promotional and educational events for healthcare professionals, including doctors and pharmacists;
• Develop and execute strategic marketing plans, including market entry tactics and product launch strategies;
• Monitor market trends, industry developments, and competitor activity to inform brand strategy;
• Identify avenues for growth and innovation, translating insights into actionable brand development initiatives;
• Foster strong relationships with key opinion leaders (KOLs) and uphold CDG’s reputation within the healthcare sector.

Experience

• Previous experience as a brand manager or in a supporting brand management role is highly desirable;
• Bachelor’s degree in pharmacy, marketing, or a closely related scientific discipline;
• In-depth understanding of pharmaceutical industry standards, regulations, and best practices.

Personal Skills

• Demonstrated ability in conducting thorough research and analysis;
• Strong proficiency in English, with excellent written and verbal communication skills;
• Creative thinker with the ability to work collaboratively across different teams and functions.