Digital Marketing Associate

Job Description

Company Introduction

Job Responsibilities and Duties

• Strategically plan and execute SEO initiatives aimed at enhancing search engine visibility and driving consistent organic traffic across company websites;
• Perform ongoing audits of on-page SEO components, refine content, and manage link-building strategies to align with best practices;
• Analyze comprehensive marketing data to evaluate performance and identify opportunities for optimisation;
• Translate data findings into actionable recommendations to enhance campaign outcomes and efficiency;
• Plan, launch, and manage Google Ads campaigns focused on expanding reach and maximizing return on investment (ROI);
• Continuously monitor performance metrics and adjust campaign settings based on data insights to improve effectiveness;
• Manage Google Analytics tools to evaluate digital marketing effectiveness and monitor KPIs;
• Produce detailed performance reports highlighting website traffic, user engagement, and campaign success;
• Explore and assess emerging digital marketing channels, including social media, email campaigns, paid search, and content marketing, to strengthen lead generation and brand positioning;
• Continuously refine digital campaigns to improve lead quality, reduce acquisition costs, and boost conversion rates;
• Oversee the day-to-day performance and maintenance of the Company's websites to ensure optimal functionality;
• Collaborate with technical teams to implement updates, resolve issues, and improve user experience;
• Assist in curating and updating digital content, including maintaining the e-catalogue and incorporating new product launches;
• Work closely with the Creative Department to ensure visual and brand consistency across all online platforms;
• Conduct detailed research on industry trends, product developments, and global market forecasts within the beauty packaging sector;
• Use insights to identify innovation opportunities and recommend strategies for brand growth and differentiation;
• Provide logistical and marketing support for exhibitions and trade events, coordinating preparation and on-site execution;
• Ensure cohesive branding and timely delivery of promotional materials in collaboration with internal and external teams;
• Partner with Creative and Marketing colleagues to align all marketing communications with brand identity and strategic objectives;
• Offer cross-functional support to facilitate the successful delivery of marketing initiatives and ensure seamless workflow within the team.

Experience

• A Bachelor's degree in Marketing, Business, Digital Media, or a related discipline;
• A minimum of 4 years’ experience in a digital marketing role, preferably within the beauty, cosmetics, or related B2B/B2C industries;
• Demonstrated expertise in SEO, Google Ads, Google Analytics, and website administration, with a proven track record in planning and executing end-to-end digital marketing strategies;
• Familiarity with AI tools and platforms to enhance productivity and support marketing automation.

Personal Skills

• Strong research skills with the ability to analyse industry developments, product trends, and future forecasts;
• Solid analytical capabilities, with the ability to interpret data and translate it into actionable insights;
• Excellent written and spoken communication skills, with the ability to deliver findings clearly and collaborate across departments;
• High level of accuracy, strong organisational skills, and the ability to handle multiple tasks while meeting deadlines;
• A motivated, team-oriented professional who thrives in a collaborative environment and contributes proactively to shared objectives.