Graphic Designer and Digital Marketing Specialist

Job Description

Company Introduction

Job Responsibilities and Duties

• Work with clients to understand their marketing objectives and develop creative concepts, campaigns and proposals;
• Create branding, brand identities, brand guidelines, and graphic assets for digital and print materials, ensuring consistency across all communications;
• Coordinate day-to-day project delivery using project management tools, liaising with internal teams, clients and suppliers to meet deadlines and keep clients updated;
• Request printing quotes and coordinate the production of stationery, merchandise and other brand materials;
• Coordinate advertising options and budgets with clients and suppliers, and handle booking of advertising spaces;
• Conduct market research and analysis to identify new marketing opportunities for clients;
• Develop content plans, mood boards, copywriting and storytelling to communicate clients’ brand messages;
• Manage social media channels for clients, including posting content, engaging with followers and reporting on analytics;
• Track social media results and prepare reports with recommendations for improvement.
• Coordinate with internal creative teams, clients and suppliers to deliver projects on time.
• Organise tasks and deadlines using project management tools, keeping clients updated on progress.
• Contribute creative ideas and support the preparation of marketing proposals and presentations.
• Create and coordinate mailshots and newsletters;
• Manage and update website content and visuals.

Experience

• Proficiency in Adobe Suite, specifically InDesign, Illustrator and Photoshop, is essential;
• A Bachelor’s degree in Graphic Design, Marketing, Communications or a related field is considered an advantage;
• Previous experience in graphic design and digital marketing, ideally within an agency setting;
• A portfolio demonstrating graphic design, branding and creative concept development;
• Solid understanding of digital marketing strategies, including social media, email marketing and content creation;
• Familiarity with project management tools such as Asana or Trello is beneficial;
• Knowledge of WordPress CMS or similar platforms for website management;
• Knowledge of SEO and PPC is considered an advantage.

Personal Skills

• Have excellent verbal and written English;
• Be highly organized and proactive, with the ability to manage multiple projects concurrently;
• Excellent communication skills and ability to work effectively with clients and internal teams;
• Ability to think creatively, with strong attention to detail and an eye for design;
• Ability to work independently and take initiative to drive projects forward.