Graphic Designer and Digital Marketing Specialist

Job Description

Company Introduction

Job Responsibilities and Duties

• Work with clients to understand their marketing objectives and develop creative concepts, campaigns and proposals;
• Create branding, brand identities, brand guidelines and graphic assets for digital and print materials, ensuring consistency across all communications;
• Coordinate projects from planning through to delivery, using project management tools to organise tasks and deadlines while liaising with clients, internal teams and suppliers and providing regular progress updates;
• Request printing quotes and coordinate the production of stationery, merchandise and other branded materials;
• Coordinate advertising opportunities and budgets with clients and suppliers, including the booking of advertising space;
• Conduct market research and analysis to identify new marketing opportunities for clients;
• Develop content plans, mood boards, copywriting and storytelling aligned with clients’ brand messages;
• Manage clients’ social media channels, including content publishing and engagement with followers;
• Monitor social media performance and prepare reports with recommendations for improvement;
• Contribute creative ideas and assist with the preparation of marketing presentations;
• Create and coordinate mailshots and newsletters;
• Manage and update website content and visuals.

Experience

• Proficiency in Adobe Suite, specifically InDesign, Illustrator and Photoshop, is essential;
• A Bachelor’s degree in Graphic Design, Marketing, Communications or a related field is considered an advantage;
• Previous experience in graphic design and digital marketing, ideally within an agency setting;
• A portfolio demonstrating graphic design, branding and creative concept development;
• Solid understanding of digital marketing strategies, including social media, email marketing and content creation;
• Familiarity with project management tools such as Asana or Trello is beneficial;
• Knowledge of WordPress CMS or similar platforms for website management;
• Knowledge of SEO and PPC is considered an advantage.

Personal Skills

• Have excellent verbal and written English;
• Be highly organized and proactive, with the ability to manage multiple projects concurrently;
• Excellent communication skills and ability to work effectively with clients and internal teams;
• Ability to think creatively, with strong attention to detail and an eye for design;
• Ability to work independently and take initiative to drive projects forward.