Marketing Executive

Job Description

Company Introduction

Job Responsibilities and Duties

• Work with clients to understand their marketing objectives and develop plans to achieve them;
• Coordinate with our design and creative team to ensure successful execution of client projects by scheduling tasks in project management tools;
• Manage the day-to-day project delivery process and ensure all deadlines are met;
• Communicate with clients to keep them updated on project status and address any questions or concerns they may have;
• Act as a liaison between internal teams, clients and suppliers;
• Request quotes for printing of stationery, merchandise, and other brand materials;
• Coordinate advertising options and budgets with clients and suppliers, and handle booking of advertising spaces;
• Manage project budgets and ensure profitability;
• Conduct market research and analysis to identify new marketing opportunities for clients;
• Collaborate with internal teams to develop new marketing strategies and tactics;
• Help with content creation and copywriting as needed;
• Create a proactive content strategy for an engaging and monetized yearly calendar of events;
• Generate a variety of content ideas and create videos based on established themes and series;
• Liaise with clients to create a content plan including mood board, storyboarding and script;
• Video production directed around specific monthly events;
• Manage social media channels for clients, including posting content, engaging with followers, and reporting on analytics;
• Develop and present marketing proposals and recommendations to clients;
• Work with clients to develop business growth strategies and identify new revenue opportunities;
• Provide a variety of high-quality video services aimed at promoting products and services through innovative advertising and marketing campaigns;
• Enhance the visual appeal of media materials, ensuring they are captivating and effective;
• Coordinate stands, exhibitions, and workshops for the organisation and its’ clients.

Experience

• Have a minimum of 3 years’ experience in a marketing role, preferably within an agency environment;
• Strong understanding of digital marketing tactics such as SEO, PPC, social media, email campaigns, and content marketing;
• Hands-on experience with project management tools such as Asana or Trello is a plus;
• Familiarity with WordPress Content Management System (CMS) is an asset;
• Experience in video content creation, including filming, editing, and post-production;
• A Bachelor's degree in Marketing, Communications, or a related field is considered an advantage.

Personal Skills

• Have excellent verbal and written English;
• Be highly organized and proactive;
• Strong project management skills and experience managing multiple projects concurrently;
• Excellent communication skills and ability to work effectively with clients and internal teams;
• Ability to think creatively and develop innovative marketing strategies and tactics;
• Ability to work independently and take initiative to drive projects forward.