Sales and Events Manager

Job Description

Company Introduction

Job Responsibilities and Duties

• Proactively build and strengthen relationships with existing and new customers through sales calls, entertainment, FAM trips, trade shows, and other engagement activities to generate future bookings;
• Develop connections within the community to expand and diversify the customer base for new sales opportunities;
• Plan, develop, and implement business strategies aligned with the General Manager’s objectives;
• Assist with budget creation and management to meet financial goals;
• Manage and cultivate relationships with key internal and external stakeholders;
• Provide accurate and timely sales updates to Event and Corporate Management;
• Actively participate in sales activities by visiting clients and making frequent sales calls to acquire and close new business;
• Research and develop new leads to grow the property’s business;
• Upsell opportunities within each business engagement to maximize revenue potential;
• Execute and support operational tasks for booked business, including proposal generation, contract preparation, and client correspondence;
• Identify new business opportunities to achieve personal and location revenue targets;
• Understand market trends, competitor strengths and weaknesses, economic shifts, and supply-demand dynamics to position the property competitively;
• Close the best sales opportunities based on current market conditions and location needs;
• Gain deep understanding of the location’s primary target customers and service expectations to offer tailored business solutions;
• Uphold and promote the brand’s customer service standards and the property’s brand identity;
• Engage with guests to collect feedback on product quality and service levels;
• Serve as the main contact for daily communications and represent the Company in all sales and marketing decisions;
• Define the company’s sales philosophy, including policies, objectives, quotas, and goals;
• Develop detailed annual business plans to achieve sales targets aligned with company objectives and budget;
• Build, manage, and analyze the sales database to identify new market niches and increase market share;
• Review marketing, advertising, and sales campaign results; present reports with recommendations for improvements to senior management;
• Oversee the design, layout, and copy of all sales and advertising materials;
• Review and approve marketing expenses, negotiate vendor contracts, and ensure compliance with company purchasing policies in coordination with the General Manager;
• Manage all sales contracts, ensuring compliance with company and corporate procedures;
• Control sales-related costs such as labor, commissions, and outsourcing to maintain profitability;
• Maintain personal contact with key customers and monitor the management of large accounts;
• Cultivate relationships with key personnel and meet client needs through meetings, portfolio management, and responsive communication;
• Review product pricing based on cost analysis, market conditions, and competition; recommend adjustments to the Financial Controller and Hotel Manager;
• Address disciplinary matters within the department, maintain detailed records, and liaise with HR to update policies as needed;
• Foster effective leadership by enhancing communication and teamwork across all levels of the Sales and Marketing department;
• Coordinate regularly with the Operations Manager and Financial Controller to ensure company targets are met;
• Stay informed on health and safety regulations and ensure all department personnel comply with company standards.

Experience

• Previous experience in a similar role;
• Proficient in Microsoft Office applications;
• Demonstrated success in driving sales growth and cultivating strong client relationships within competitive markets;
• Skilled in budget management and leading cross-functional teams;
• Experienced in managing the full sales cycle, from lead generation through to deal closure;
• Competent in planning and executing marketing campaigns.

Personal Skills

• Skilled in planning and implementing business strategies aligned with company goals;
• Strong analytical skills to assess market trends and competitor activities for new business opportunities;
• Excellent customer service and conflict resolution abilities;
• Outstanding interpersonal and communication skills with a client-focused, personable approach;
• Highly organized with strong time management and multitasking capabilities;
• Proactive problem solver thriving in fast-paced environments;
• Demonstrates strong leadership and team motivation skills;
• Detail-oriented with a commitment to accuracy and quality;
• Dedicated to upholding brand standards and delivering exceptional customer experiences.