Senior Marketing Manager

Job Description

Company Introduction

Job Responsibilities and Duties

• Oversee the daily operations of the marketing department to ensure the seamless execution of campaigns and initiatives;
• Coordinate with marketing managers, executives, coordinators, and creative teams across different units to align efforts with broader business objectives;
• Support the Head of Marketing by ensuring all marketing activities are cohesive and in line with the Group’s overall vision;
• Work closely with marketing managers and creative teams to translate strategic goals into actionable plans and initiatives;
• Contribute creative ideas to campaigns, brand strategies, and promotional activities to maintain high-quality and innovative content;
• Collaborate with creative teams to ensure marketing materials are engaging, on-brand, and effectively convey key messages;
• Ensure all marketing campaigns are executed efficiently, meeting deadlines, brand standards, and project scopes;
• Assist marketing managers in strategic decision-making by prioritizing projects effectively and ensuring optimal resource allocation;
• Facilitate effective communication and collaboration between marketing, creative teams, and other departments;
• Review and approve marketing materials to ensure consistency with brand guidelines and alignment with audience engagement objectives;
• Assist in the development and implementation of integrated marketing strategies to reach target audiences and drive business growth;
• Promote a culture of creativity and innovation within the team, encouraging fresh ideas and collaborative efforts;
• Ensure that marketing projects are managed within budget constraints, delivered on schedule, and maintain a high standard of quality;
• Drive continuous improvement by optimizing processes, implementing new systems, and ensuring best practices are consistently followed.

Experience

• At least 5 years of experience in a mid-level marketing management role, with expertise in both creative direction and operational execution;
• A degree in Communications, Visual Arts, Marketing, Project Management, or a related field is preferred;
• Demonstrated ability to develop and implement strategic marketing plans, from concept to completion;
• Proven project management skills, ensuring efficient execution and timely delivery of marketing initiatives;
• Additional certifications or specialized training in Digital Marketing, Social Media, Design, Copywriting, Audiovisual Production, or Project Management are considered an asset;
• Experience in leading, mentoring, and motivating teams while fostering a collaborative and high-performing work environment;
• Solid experience in integrated marketing strategies, with a deep understanding of consumer behavior and market trends.

Personal Skills

• Strong creative acumen, with a track record of contributing innovative ideas and solutions to marketing campaigns;
• Ability to balance strategic thinking with hands-on management of daily operations and cross-functional teams;
• Strong leadership and communication skills, capable of guiding and inspiring a diverse team;
• Excellent organizational and time-management abilities, adept at handling multiple projects and meeting tight deadlines.