Senior Media Sales Executive

Job Description

Company Introduction

Job Responsibilities and Duties

• Lead and manage sales and promotional activities related to media and advertising services;
• Develop and implement strategies to drive advertising revenue and market growth;
• Manage the full advertising sales process, from client acquisition to campaign execution;
• Collaborate with internal teams to deliver effective advertising solutions aligned with client needs;
• Analyse market trends and performance data to support decision-making and optimise sales strategies;
• Present proposals and campaign ideas to clients and senior stakeholders;
• Maintain and grow relationships with existing clients while identifying new business opportunities;
• Ensure that advertising offerings deliver strong value to clients and audiences.

Experience

• Proven experience in media sales, digital advertising, or a related commercial role;
• Strong understanding of digital media business models and revenue strategies;
• Experience using digital analytics tools and interpreting performance data;
• Familiarity with digital subscriptions and online monetisation strategies;
• Knowledge of marketing principles and campaign execution;
• Experience working with CRM systems;
• Understanding of social media, SEO, and newsletter best practices;
• Background in the news media industry will be considered an asset.

Personal Skills

• Strong communication and presentation skills, with the ability to engage senior stakeholders;
• Commercially minded with a results-driven approach;
• Analytical and data-driven mindset;
• Ability to work independently while contributing to team objectives;
• Proactive and creative approach to sales and client engagement.