Job Title

Social Media Specialist

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Job Description

Company Introduction

Our client is a leading operator in the hospitality industry.

Job Responsibilities and Duties

  • Managing online social sentiment and coordinate activities to defuse negative sentiment in cooperation with the management teams;
  • Managing feedback from customers on all channels;
  • Strategise and execute engaging posts, competitions on social media that can go viral;
  • Growing positive online presence with back-links to the company website.


  • College diploma or bachelor's degree in a business-related field, sales or marketing;
  • Previous working experience in a similar environment for at least 1 year will be considered an asset.

Personal Skills

  • A strong knowledge of how social media works and its tools and evidence of using these to improve the customer journey and drive traffic to the website;
  • Proven success of creating and delivering social media strategies and campaigns;
  • A proactive and commercial approach showing drive and ambition with a results-orientated focus;
  • Good command of English and communication skills;
  • Be self-confident, have ability to work independently, be self-disciplined and have strong persuasive skills;
  • Commercial ability to gather and interpret online information to guide successful business decisions;
  • Passion for the Internet and should have an interest to stay updated on the latest online development;
  • Must be a self-starter, highly organised and detail-oriented;
  • Excellent time and task management skills;
  • Up-to-date with the latest social media trends, techniques and technologies;
  • Problem-solving attitude.
Tags: Coordination, Customer needs, Customer Service, English, Online, Social Media, Written and Oral English Communication

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