Marketing Manager

Job Description

Company Introduction

Job Responsibilities and Duties

• Manage the day-to-day marketing activities for a portfolio of hotel and food & beverage brands;
• Develop and implement marketing plans and campaigns in line with approved business objectives, revenue targets, and brand awareness goals;
• Prepare business cases and marketing initiatives to support the growth and positioning of the assigned brands;
• Create, manage, and maintain content calendars while developing engaging content and social media strategies across multiple platforms;
• Coordinate organic and paid marketing campaigns, events, and promotional activities to increase brand visibility, audience engagement, and lead generation;
• Collaborate closely with Operations, Sales, E-Commerce, Administration, and other internal stakeholders to ensure the successful delivery of marketing initiatives;
• Review and approve marketing collateral for both digital and on-site channels across the Company's portfolio;
• Coordinate social media activities, lead generation campaigns, and monitor campaign performance across all assigned brands;
• Measure, analyse, and report on the effectiveness of marketing campaigns, providing recommendations for continuous improvement;
• Stay up to date with emerging AI technologies, social media trends, platform algorithms, and design best practices to support innovative marketing strategies.

Experience

• Minimum of 5 years' experience within a Marketing Management or similar role;
• Previous marketing experience within the Maltese market;
• Previous experience within the hospitality industry will be considered an asset;
• Strong experience in brand management, digital marketing, and managing multiple brands or projects simultaneously.

Personal Skills

• Strong analytical skills with the ability to interpret campaign performance and marketing data;
• Excellent communication and presentation skills;
• Strong organisational and time management abilities;
• High attention to detail and commitment to delivering quality work;
• Ability to manage multiple brands, projects, and deadlines simultaneously;
• Collaborative approach with the ability to work effectively across different departments;
• Agile, proactive, and solutions-oriented mindset.